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Why Ardsley Supports Luke Kornet’s Call for Respect in Sports Culture
Luke Kornet (former Celtic) calls for Atlanta Hawks to cancel "Magic City Night"
5 days ago3 min read


Why Ardsley Exists: Performance, Community & Female-Focused Ownership
At Ardsley, we believe that women deserve more than afterthoughts in sport. For too long, the athletic industry has operated under the assumption that one-size-fits-all is good enough — even though women’s bodies, performance needs, and training goals can differ significantly from those of men. That’s why we built a women’s-only sporting goods store : a space where brands can confidently design and market products with women at the center, where performance isn’t generalized
Feb 192 min read


Why Women Are Still Missing From the 100 Highest Paid Athletes List
And Why Platforms Like Ardsley Are Essential to Changing That - Join us: www.ardsley.org Each year, the list of the world’s 100 highest paid athletes is released. And each year, it delivers the same outcome. No women. Not one. Despite historic growth in women’s sports viewership, participation, and cultural relevance, women athletes continue to be excluded from the highest earning tiers of professional sports. This is not a talent issue. It is not a performance issue. It is
Jan 234 min read


Between The Hustle And The Heart
Running a business while raising a family lives in the margins. It happens before the house wakes up, after bedtime stories are finished, and in the quiet stretches where you ask yourself whether the effort is worth the uncertainty. This is the reality of building Ardsley—a women’s sporting goods business rooted in community—while also being present to our marriage, committed parents, and people who still shows up for our 9–5s. This post is for parents who are building someth
Jan 173 min read


Why Women Need a Sporting Goods Store of Their Own
Photo by: Ginny Rose Stewart W alk into any major sporting goods store and you’ll notice the same pattern: endless rows of men’s gear, with a small corner dedicated to women. For decades, the sports industry has operated on a “shrink it and pink it” model—downsizing men’s products, coloring them differently, and marketing them as women’s. But female athletes deserve more than second-rate design. That’s why Ardsley | Women’s Sporting Goods exists. The Problem with Traditional
Sep 30, 20251 min read


How Women Can Make Smarter Activewear Choices and Care for Their Workout Clothes
photo by erica steeves From high-intensity workouts to everyday athleisure, women rely on sportswear for comfort, performance, and style. However, recent reports about BPA and harmful chemicals in activewear from major brands have raised concerns. To protect your health, performance, and the environment, it's important to be a smart consumer and properly care for your workout clothes. Here’s how to choose safer athletic wear, extend its lifespan, and reduce exposure to toxins
Feb 23, 20253 min read


Are Runners Style Icons? Exploring the Fashion and Function of Athletic Footwear
During the A.I.R. event held by Nike on April 11, 2024 in Paris, France, flamboyant activewear worn by renowned athletes such as Jordan Chiles , Sha'Carri Richardson , and Eluid Kipchoge was showcased. The person that really stood out was Eluid Kipchoge. Traditionally, the stage of fashion when it comes to running was usually limited to sprinters. I mean, how many marathon runners names do you know off the top of your head? Okay. Now how many sprinters can you name? Yo
Jun 28, 20242 min read


Carbon plated racing shoes. Are runners cheating?
It depends. So if you're an elite runner and according to World Athletics competition rules the mid-sole cannot be thicker than 40mm. Since carbon plated running shoes ("CPS") have been introduced, records from 5000m to the marathon have been broken. A study looked at the finish times among top runners for 10K, half-marathon, and marathon races from 2012 to 2019. The study found that the field of elite female athletes saw their times improve by an average of 2.6 percent,
May 5, 20243 min read
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